New Fiat 500 La Prima for sale in Hassocks, West Sussex | PDH Cars Ltd

New Fiat 500 La Prima

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An Electric New Era For Fiat 

Discover a whole new world of driving with the Fiat 500 La Prima. The first dedicated electric car from the brand, it gives you a clean, efficient performance and Level 2 autonomous driving, all wrapped up in classic Italian elegance.


La Prima has all the style of the iconic Fiat 500 shape but is even more beautiful, with a cleaner, sleeker design and a choice of three stunning colours. It is wider and longer for a more spacious feel, and the wheels are planted further out. You can choose between a Cabrio or Hatchback design, with a panoramic sunroof on the Hatchback for some serious fun.

  • Cabrio and Hatchback versions available
  • Dedicated badge
  • Full LED "infinity" headlights
  • Chromed Daylight Opening and side moulding
  • 17’’ alloy wheels diamond cut
  • Exclusive roof with Fiat monogram on cabrio version
  • Panoramic sunroof on hatchback version






The eco-credentials are on full display inside with eco-leather seats and dashboard, and an exclusive roof design. The state-of-the-art 10.24-inch infotainment system sits smartly in the centre of the dashboard, bringing a new level of connectivity to your driving experience with ultra-fast Bluetooth pairing, fully customisable screen layout, and a wireless mobile charger.

  • Eco-leather seats with Fiat monogram
  • Eco-leather dashboard


Experience autonomous driving like never before. La Prima will give you the smoothest ride ever through the city streets, acting as your co-driver by braking, accelerating and keeping you in lane autonomously. It can read road signs, suggest speeds, alert you to objects in your blind spot and keep you a safe distance from the car in front. And with additional sensors, parking in tight city spots will be even easier.

The electric technology is just as impressive, with a range of up to 199 miles so you can cover your daily travel with ease. Fast charging, the Shera Mode to minimise energy use, and battery recharging through deceleration ensure you are always ready for the next journey.

  • Intelligent Adaptive Cruise Control
  • Lane Centering & Lane Control
  • 360° Drone view
  • Blind spot assist
  • HD rear parking camera with Dynamic gridlines
  • Autonomous Emergency Brake Control with pedestrian & cyclists detection
  • Ultra wide Cinerama screen
  • Ultra-fast Bluetooth
  • Wireless mobile charger
  • Wireless Apple CarPlay
  • Integrated with Android Auto



La Prima gives you a top speed of 93mph and acceleration of 0-62mph in 9 seconds, or 0-31mph in just 3.1 seconds, ideal for city driving. Combined with the autonomous technology, La Prima delivers an exceptional driving experience, and gives you a taste of the future.

Electric Features:

  • Up to 199 miles* of range
  • Sherpa mode for range extension
  • Fast Charger
  • 500 Wallbox included
  • Mode3 cable included

Final specification may vary.
First Customer deliveries expected late 2020 / early 2021.

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1 Icon. 3 Masterpieces.


The new forthcoming 500 La Prima has already started to turn heads in true Italian style, designed by three of the finest examples of Made in Italy: Bulgari, Armani and Kartell. These 3 unique cars celebrate 3 facets of 500: style, creativity and craftsmanship.







Watch The Fiat 500 Electric La Prima In Action



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